Carolina Lures, Inc is the family business of the
Jim Mckeral Family. Jim turned his love of fishing
and his God given gift for creating original fishing lures
into a successful commercial enterprise
(see million
dollar lure which Jim carved as a
child).
Since 1992, our family has worked to
produce the finest, most innovative products on the market.
The company started with one lure in a sandwich bag
on our kitchen table in 1992, and has now become an industry leader. Throughout
the years, we have created lifelong
friends
with our dealers, fishermen, vendors and other
competitors in this close-knit industry. In an industry where monetary success
is often difficult, it is those friendships which help make the experience worth while. So often
you have blessed us not only by purchasing and re-purchasing our lures but by sharing your joys and
successes along life's journey.
Our family moved from Coastal NC in
1998 to the scenic mountains of North Georgia.
Whether you have been here with us since our first lure
in that old sandwich bag, or you have just found us, we
sincerely thank you for your support. We hope and pray that
you find as much blessing in your life's work as we have
in ours.
From our family to yours WE THANK YOU!
|
A picture of lake Blue Ridge one of many TVA
Reservoirs near our home
|
MEET OUR KEY
PERSONNEL:
|
April:
A fulltime wife, mother, and college student.
In charge of quality, production
and web design. |
|
Destiny
J, age 4. The real power behind the scenes. :-)
Her famous quote: "No pop-pop these are little fish! I
want
 to
catch big fish." She reminds us daily what things in
life are really most important. |
|
Daisy "Duke"
Mckeral: Executive vice president for product chewability and external security. Descendent of that
famous lure designer Daisy "Chain" Mckeral, creator of
one of the most widely known rigs in fishing history: The "Daisy Chain."
 |
|
Judy Mckeral:
The boss, the big burrito, the head honcho. This fiery
red head, a former USMC Sergeant is the one who will
hunt you down if you forget to pay us on time.
 |
|
Jimmie
Mckeral III: Not many people have made more high
quality ballyhoo rigs than this guy. Graduating college
with honors, he is a terrific worker if you can keep him from
hunting or fishing which he excels at almost constantly |
|
Peaches
Johnston: Head of internal security, and scent
research. A constant companion of Destiny. |
C.Elizabeth: Show sales
guru; she can talk a wood pecker off a telephone pole.
As you may already know....
 |
|
Jim Mckeral~
Picture not available! Have you seen Him?
Seriously, he slipped his shock collar and we can't find
him. The hardest guy in the world to find. Lure
designer, Licensed Captain, and Retired Marine Chief Warrant
Officer.
 |
|
|
|