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Our Story
Learn how our brand was born from a passion for the sport.
Built by Anglers, for Anglers
Our story started on the rugged coastlines of the Carolinas, driven by a simple mission: to build a better lure. We saw a need for gear that could withstand the elements and the fight. Our brand was forged by anglers, for anglers, with a deep respect for the sport and the craft.
Our Patented Yummee Flying Fish lures were so innovative we changed the way anglers fish worldwide for hard to catch tuna. When we first put the Yummee Flying Fish up under a fishing kite and trolled it at 6 knots the so called experts laughed at us. But no ones laughing now as it has swept the fishing world as the go to method for catching big Tuna when all other methods fail.
More Than Just a Lure
Our gear isn't just about catching fish; it's about the entire experience. It's the pre-dawn cast, the anticipation of the strike, and the satisfaction of a hard-fought battle. We believe in providing tools that empower every angler, from the seasoned pro to the weekend warrior, to create unforgettable moments on the water.
The Right Tool
We engineer products that enhance your skills.
Built for Action
Our lures perform when you need them most.
The Pursuit
We support your passion for the sport.
Ready for the Challenge
From our hands to yours, our lures are built for the pursuit. We're committed to delivering uncompromising quality and performance. If you have questions or want to learn more about our process, our team is ready to help.
